Comments on: How much does a mailing / email list for a specific demographic in a specific CA zip code cost? http://twistyourlist.com/email-list-mailing/how-much-does-a-mailing-email-list-for-a-specific-demographic-in-a-specific-ca-zip-code-cost Turn Your List Into A Cash Flow Jack Hammer Thu, 09 Feb 2012 13:03:27 +0000 http://wordpress.org/?v=2.5.1 By: scott.braden http://twistyourlist.com/email-list-mailing/how-much-does-a-mailing-email-list-for-a-specific-demographic-in-a-specific-ca-zip-code-cost#comment-368 scott.braden Wed, 31 Dec 2008 20:02:59 +0000 http://twistyourlist.com/email-list-mailing/how-much-does-a-mailing-email-list-for-a-specific-demographic-in-a-specific-ca-zip-code-cost#comment-368 Figure 8 to 15 cents per name, depending on the specifics for the list. Remember many list suppliers have a minimum order, usually 5,000 names. I usually ballpark about $1 per mailpiece "in the mail" including list, printing, postage, lettershop for a standard letter or flyer. Two things: 1) if it's basic consumers at home with a certain income, zip code etc, try www.infousa.com 2) if it's a real niche, like old ladies who are into crochet, then go to a big city library and ask for the SRDS - Standard Rate and Data Service Direct Mail list guide. Or you can buy it online but it's not cheap. Also, this is a newbie question... be careful in Direct Mail, it's very powerful if you do it right but if you get even one element wrong your whole mailing is worthless. It's not a media that's beginner-friendly (it's easy to do, but hard to succeed) I strongly recommend you get a copy of "Magnetic Marketing" which is the classic work in this area - it's by Dan Kennedy available at www.dankennedy.com. And no, I'm not getting paid for that. Good luck, Scott<br><b>References : </b><br> Figure 8 to 15 cents per name, depending on the specifics for the list. Remember many list suppliers have a minimum order, usually 5,000 names.

I usually ballpark about $1 per mailpiece "in the mail" including list, printing, postage, lettershop for a standard letter or flyer.

Two things:

1) if it's basic consumers at home with a certain income, zip code etc, try http://www.infousa.com

2) if it's a real niche, like old ladies who are into crochet, then go to a big city library and ask for the SRDS - Standard Rate and Data Service Direct Mail list guide. Or you can buy it online but it's not cheap.

Also, this is a newbie question… be careful in Direct Mail, it's very powerful if you do it right but if you get even one element wrong your whole mailing is worthless. It's not a media that's beginner-friendly (it's easy to do, but hard to succeed)

I strongly recommend you get a copy of "Magnetic Marketing" which is the classic work in this area - it's by Dan Kennedy available at http://www.dankennedy.com. And no, I'm not getting paid for that.

Good luck,
Scott
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]]> By: Joe D http://twistyourlist.com/email-list-mailing/how-much-does-a-mailing-email-list-for-a-specific-demographic-in-a-specific-ca-zip-code-cost#comment-367 Joe D Wed, 31 Dec 2008 19:32:59 +0000 http://twistyourlist.com/email-list-mailing/how-much-does-a-mailing-email-list-for-a-specific-demographic-in-a-specific-ca-zip-code-cost#comment-367 You can get free quotes from a number of online list sellers. I would go to a trusted name like Hoovers.com.<br><b>References : </b><br> You can get free quotes from a number of online list sellers. I would go to a trusted name like Hoovers.com.
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